For Immediate Release: December 16, 2025
Contact: Milan Mrakich, Acting City Manager
Phone: (626) 939-8401
Roxanne E. Lerma, Assistant City Manager/PIO
Phone: (626) 905-8425
KIWANIS CLUB AND THE CITY OF WEST COVINA HOST LARGEST CHILDREN’S CHRISTMAS PARADE AND SANTA’S VILLAGE TO DATE
West Covina, CA. - In partnership with the City of West Covina, the Kiwanis Club of West Covina proudly presented its annual Children’s Christmas Parade and Santa’s Village on Saturday, December 13, 2025, in Historic Downtown West Covina, marking the largest parade since the event’s inception in 2017.
This year’s celebration featured approximately 70 parade entries, including schools, community organizations, families, and local businesses. The hallmark of the Children’s Christmas Parade is its dedication to spotlighting children of all ages in our community, celebrating their interests, talents, accomplishments, and placing them at the heart of the holiday season.
“This parade reflects the very best of West Covina, our children, our families, and our strong sense of community,” said West Covina Mayor, Letty Lopez-Viado. “We are proud to partner with the Kiwanis Club of West Covina to create an event that celebrates our youth and brings joy to residents of all ages during the holiday season.”
Following the parade, families gathered at Santa’s Village, where they enjoyed food, crafts, interactive activities, a farmers’ market, information booths, local vendors, photo opportunities with Santa, and live entertainment throughout the afternoon.
The entertainment lineup included:
- WC Karate
- St. Christopher’s
- West Covina Cheer
- Introductions and Presentations
- Jubilee Cheerleaders
- Covina Martial Arts – Kuk Sool Won™
- Remnant Church
- Victory Outreach
- Vine Holiday Choir
- Ballet Folklórico
- Hollencrest Cheer
- Edgewood Show Choir
- West Covina High School Holiday Dancers
“The Children’s Christmas Parade is truly about celebrating kids and giving them a moment to shine,” said David Wallach, President of the Kiwanis Club of West Covina. “Our partnership with the City of West Covina, along with the incredible support from our sponsors, volunteers, and community partners, allowed us to make this the biggest and most meaningful parade we’ve ever hosted.”
The Kiwanis Club of West Covina extends its sincere gratitude to the generous sponsors whose support made this event possible:
Event Sponsors
- The Tennant Foundation
- Athens Services
- Chinese American Association of West Covina (CAAWC)
- One & All Church
- Sunday Carwash
- Suburban Water Systems
- Regal Theater
- BMO Bank
- The Colony at The Lakes
- The Cove
- Allied Restoration
- AES Asbestos, Environment and Safety
- The Castellanos Family Practice and Covina Urgent Care
- The Moyer Family
- Mary Saenz
- Emanate
- West Covina Dental
- Lazy Dog
- Historic West Covina Downtown Business District
- West Covina Farmer’s Market
- West Covina Medical
- Merrill Gardens
- Certified Federal Credit Union
- Jubilee Christian School
- Covina Martial Arts – Kuk Sool Won™
The Kiwanis Club of West Covina and the City of West Covina thank all parade participants, performers, volunteers, sponsors, and attendees for helping make the 2025 Children’s Christmas Parade and Santa’s Village a joyful and memorable community celebration.
About the Kiwanis Club of West Covina
The Kiwanis Club of West Covina is a service organization dedicated to improving the lives of children through community service projects, partnerships, and events that strengthen families and build community pride. Learn more about the Kiwanis Club of West Covina by visiting www.westcovinakwianis.com.
For more information, please visit the City of West Covina’s website at www.westcovina.gov.
